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In
technology and other complex sales environments,
the hard sell and fluff don’t work –
your customers want you to provide solid information
to help them make their decision.
Combining
the skills of an award-winning reporter and
an experienced marketer, I can produce the
type of information-packed, persuasive material
that moves your customers through the buying
process.
I
have written a wide range of marketing materials
for Cisco Systems, Compaq, IBM, Symantec,
Sun Microsystems, Hewlett-Packard, Sterling
Commerce, Microsoft, American Express, Habitat
For Humanities, the American Arthritis Foundation,
and many others.
I
have also produced lead-generating advertorials
for the Wall Street Journal, Business Week,
Money, Time, and Network Computing Magazine. You can see a list of my clients here.
I
also have experience on the editorial side,
serving as an editor at Business Marketing
Magazine, and regular contributor to eWeek,
Information Week, Datamation, Advertising
Age, and many other top business/technology
magazines. I am also author of “The
Secrets of Internet Niche Marketing.”
My extensive editorial experience separates
me from a lot of copywriters …
I
can separate the fluff from the stuff that
sells. Take a look at my samples and you'll see why clients hire me over and over.
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