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The
following articles were originally published
in Fuel, a marketing industry publication.
They provide guidance on various marketing
subjects in an east-to-read 10-tips format.
Tween
Beat. Reaching - and winning
over - the lucrative 8-year to 12-year-old
market. Read.
Don't
Monkey Around. User-generated
advertising is serious business. Read.
How
to Speak Geek. How to build a bond with those who favor brains
over brawn. Read.
Beat
the Drum. How to turn vendors into business partners. Read.
Stick
to Your Guns. How
to prevent a marketing showdown with your
CEO. Read.
Jingle
All the Way. How
to keep your little ditty from going down
the drain. Read.
Opposites
Attract. Creative
sponsorships help you get closer to your customers. Read.
Be
the Bear. Entice
Your Customers to Snuggle Up to Your Brand. Read.
Throw
'Em a Bone. Incentive
programs that really work. Read.
Reaching
Johnny on the Spot. Winning over the mobile customer. Read.
Bust
a Gut. How to inject humor into your messaging. Read.
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