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Driving visitors to your Web site – and coaxing them to provide contact information – is one of the best ways to generate quality sales leads. My FREE report provides 19 tips on driving people to your site and turning them into customers, including ...
- Don’t get too nosy. Have you ever started to fill out a form for a free download only to be turned off because it asked for too much information? That’s called friction. You can increase the number of leads you receive from your Web site by simplifying your contact forms. Don't ask for more than a name, a telephone, and an email address.”
- Be welcoming. When prospects enter your lead nurturing program, immediately send them a welcome email. If they subsequently register for a white paper or e-newsletter, point out other relevant content, such as customer testimonials, case studies, or podcasts.
- Respond quickly. The odds of qualifying a lead decrease dramatically the longer you wait to follow-up. Calls placed within the first five minutes of receiving a lead via the Web have the highest likelihood of making contact. The odds of contacting the lead drop 10-fold within 30 minutes of the Web submission, and drop another 10 times by the time an hour has passed.
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Get your FREE report 19 Surprising Ways to Generate Leads from Your Web Site.
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